‘Iloilo’s Finest’ mark now IPO-registered
The public can now be assured of quality Ilonggo products if they buy those that bear the “Iloilo’s Finest” mark with the logo showing an outline of the Arroyo Fountain, a famous landmark in Iloilo City.
A guideline will be crafted by the Iloilo Small and Medium Enterprise Development (SMED) Foundation Inc. that will serve as basis for the right to use the logo.
SMED is composed of 26 government and non-government organizations committed to support SMEs in Iloilo.
SMED President Valerie Maravilla said products bearing the seal will be strictly monitored to ensure they are adhere to the standards.
Initially, the logo/seal will be used for food products, including processed and baked foods, bread and pastries, and confectionary.
It will also be expanded to other goods and services to include furniture and furnishing, textiles, hand-woven, house wares and holiday decors, Christmas accessories.
The quality seal was one of the seven registrations released by the Intellectual Property Office during the opening of its satellite office here on Wednesday.*PNA