PRA seminar roadshow goes to Iloilo

Philippine Retailers Association (PRA), the country's nationally-recognized organization of retailers, brings to Iloilo the seminar 'Creating Customer Service Standards for the Retail Industry.'

Retailers from Region VI will now have the opportunity to experience the information and values-packed seminar on 27 April 2005, 9 am-3 pm at the Amigo Terrace Hotel Ballroom. Mabuhay host certified trainor Maan Palabrica will te seminar's resource speaker.

This seminar aims to create awareness on the importance of setting customer service standards as a competitive strategy. Attendees will also have the opportunity to enhance their skills and knowledge in developing functional maps and service blueprints that help incorporate quality into the service system. As a result, enhancement of retail performance levels and professionalism in delivering service that exceeds customer's expectations are met. In the hihhly competitive world of retail, excellent customer service standards and skills make a big difference in realizing robust retail growth.

In addition to the seminar, regional retailers will have the chance to learn more about the PRA and its biggest annual event, the National Retailers Conference anmd Stores Asia Expo, the country's major event for retailers and retail suppliers slated in August 2005. PRA Vice President for National Affairs and Picture City President Attty. Paul A. Sison will present the PRA program.

Last year, the PRA seminar roadshow had its initial run in Cebu City.More than 300 retail managers and retail enterpreneurs from the city and nearby provicnes of Region VII packed the grand ballroom of the Marriott Hotel to attend this half-day seminar.

This second seminar is sponsored by Globe/Innove and supported by DTI Region VI headed by DTI Regional Director Dominic Abad, DTI Iloilo Provincial Director Diosdado Cadena Jr., PR Iloilo Chapter President Mr. Francis Chung, SM City Iloilo, Robinsons Place Iloilo and the Iloilo Chamber of Commerce and Industry.

Interested participants may get in touch with the PRA Executive Secretariat in Manila at tel. no. (02) 687-4180/81, telefax (02) 6874985 or email pra@nwave.net or DTI Region VI at tel. Nos. (033) 3350548/1980 or fax (033) 3350083 and look for Ms. Rose Panes. ( DTI-6)